Snapchat gives its community unparalleled freedom to contribute to the app experience. I have watched Snapchat evolve over the years and with that I have learned what makes or breaks a great geofilter. With the users in mind, I strive to create cool, fresh, and non-obtrusive filters that people will be excited to use.
Colouressence is a color and style consulting service designed to help women dress to maximize their potential. The client wanted the logo to feel, "flowy, approachable, and modern."
Brooklyn Bowl is a truly unique hybrid––part concert venue, part bowling alley, and part Blue Ribbon restaurant. The aesthetic is something of a "vintage, grungy circus."
This client required constant upkeep of the brand––creation of weekly show posters, calendars, and flyers––as well as larger projects such as ads for Celebrate Brooklyn and the Brooklyn Nets' programs. Additionally, this job called for an ongoing conversation with the social media team to concept and design art for contests and promotions. One of the most successful endeavors was the weekly Pictogram which depicts musicians in graphics.
#FEED powered by Twitter manifests the online story of SXSW Interactive by merging social media, art, technology, and wellness into an engaging offline experience.
The logo is designed with a hidden hashtag in the center between the two "E"s because it is this social media element that allows the event's philosophy to become a living organism.
The infographic tracks the huge success of the event both online and off and displays it in a palatable way.
Throughout the 1970s, 80s, and 90s, The Capitol Theatre showcased legendary bands including The Grateful Dead, Janis Joplin, and The Rolling Stones. In 2012, over a decade after the venue closed its stage to live music, The Cap reopened its doors with a whole new brand, identity, and aesthetic.
The design prompt for the logo was, "retro, classic, rock and roll." The client wanted to reference the theater's roots but still maintain a tough, gritty edge. The neon treatment harkens to a traditional marquee.
One of the largest projects for The Capitol Theatre was a full page ad for The New York Times announcing the opening lineups.
Denim & Supply Ralph Lauren put on a ten show concert series at Brooklyn Bowl. The design assets for each show included an event microsite, posters, web ads, and video title cards. Upon the conclusion of the series, an infographic was created to show how it all panned out.
Created social media content for an upcoming Century 21 conference.
Lift Fest was a combination music and skiing festival. The client wanted the logo and brand elements to reference a vintage ski-bunny culture with a cheeky wink. The brand included chunky knit textures, negative space mountains, and slope signs as the main style elements.
Jazz & Colors was a one day jazz music festival that took place in Central Park during the peak of autumn foliage. After the event, the story of the day was relayed in infographic form (click to enlarge).
For Winter Jazzfest I was responsible for telling the story of the event's social media and onsite success. This client requested an infographic as well as a unified aesthetic for presentation needs.
Eclectic Method, an acclaimed audio/visual mashup group, requested a total rebrand. As a direct reference to how they combined videos and sound, the "face" mark was designed by overlaying an E and M to create something seemingly familiar but also new.
The elements of the website too were an homage to this style, combining images, texture, and an overall glitch culture.