#FEED powered by Twitter manifests the online story of SXSW Interactive by merging social media, art, technology, and wellness into an engaging offline experience.
The logo is designed with a hidden hashtag in the center between the two "E"s because it is this social media element that allows the event's philosophy to become a living organism.
The infographic tracks the huge success of the event both online and off and displays it in a palatable way.
