Cultural Initiatives
“As You Are” Pride Month campaign concept, June 2024
The visual language of As You Are is based in the fluidity of being LGBTQIA+. It is in constant motion, fluid at its core, without the limitations of the binary. It allows color to blend into one module after the other, layered as we are, a collage that is joyful and buoyant and exemplary of the embrace of As You Are.
When tested in focus groups, this Pride Month campaign was overwhelmingly favored by LGBTQIA+ participants over other concepts presented to them. Survey respondents praised its design, concept, and execution for feeling authentic and true to the community it represented.